An Email Campaign is a scheduled message sent to a segment of your audience to achieve a specific marketing goal. Unlike drip campaigns (which are triggered by client actions), a standard email campaign is typically a single blast or a scheduled sequence designed for broad awareness, promotions, or announcements. This tool ensures your communications are personalized and consistent, solidifying your role as a trusted expert. It's genuinely effortless communication!
Why Email Campaigns are Helpful and Effective ✨
Email campaigns remain one of the most powerful and cost-effective digital marketing channels for several reasons:
- Direct Communication: Email allows you to communicate directly with people who have opted in to hear from you, resulting in high engagement rates. 🎯
- Targeted Messaging: By using segmentation (grouping clients by tag, stage, or category), you ensure the right message gets to the right person, making it more relevant.
- Scalability: You can easily send a single, professional message to thousands of people simultaneously without manual effort. 📈
Measurable Results: Campaigns provide immediate, quantifiable data (opens, clicks, conversions) that allow you to quickly optimize and improve future sends.📊
How to Set Up a New Email Campaign 🛠️
Setting up a successful email campaign involves strategic planning and execution within your CRM or email platform.
🔑 Step 1: Define Goal & Audience
Every campaign needs a clear purpose and a target recipient group.
- Determine the objective (e.g., Promote a new listing, announce a market update, drive traffic to a blog).
- Identify the specific client segment you're sending to.
- (Tip: A focused goal leads to a stronger Call-to-Action (CTA).
🗂️ Step 2: Design Your Email
Draft your message using clear copy and compelling design.
- Go to Marketing in the main menu and choose Email Campaigns from the drop down
- Click Create New on the right side
- Name your campaign, it is an internal name.
-
Craft a compelling Subject Line and Preheader Text to maximize open rates.
- Draft concise, valuable body content. Focus on one primary message and ensure you include a clear, prominent Call-to-Action (CTA) (e.g., "View Listings," "Read the Report"). ✍️
- Choose a template to get you started.
- Each section can be customized by choosing different colors, uploading your logos and more!
- Any template that you customize can be saved and used the next time you log in.
-
✍️ Step 3: Schedule the Send
- Finalize the delivery details in your platform.
-
Choose your audience. Add a filter allows you to specify your audience or you can choose all accessible and send it to everyone.
- Choose the send date and time. A/B testing different times can help you find what works best for your audience. 🗓️
-
Hit Schedule or Send Immediately to launch the campaign. 🚀
What are the Current Preloaded Email Campaigns Designed for? 📦
- Most platforms provide templates for common, high-value campaigns that require only minor customization
Campaign Type Designed to Accomplish Focus Holiday / Seasonal Greeting Maintain contact and show appreciation during key holidays. Brand awareness and relationship building. 🎄 New Listing Announcement Immediately alert interested buyers about a new property. Driving instant traffic to a specific property page. 🏡 Open House Invitation Drive foot traffic and generate immediate interest for a property. Event promotion and lead capture. 🚪 Sold/Closing Announcement Showcase success to nurture potential seller leads. Social proof and expertise demonstration. 🎉
How to Check Analytics After Sending Your Campaign 📊
The power of email marketing lies in its immediate and measurable feedback. Check these key metrics shortly after sending:
- Open Rate (OR): The percentage of recipients who opened your email. This measures the effectiveness of your Subject Line and Sender Name.
- Click-Through Rate (CTR): The percentage of recipients who clicked on a link inside the email. This measures the success of your content and CTA.
To access these metrics: Navigate to the campaigns list page and click on the name of the campaign you would like to review. This will open the performance numbers, click on the numbers to review the contacts who have interacted with your email campaign.